True North is your inner sense, or your calling, of what you want to accomplish in your life. It’s a combination of your values, your beliefs, and your purpose. It keeps you on a straight track that’s true for you. And it’s different for every single person. There’s no two people for whom True North is the same. 

By: Bill George, former chairman and CEO of Medtronic and a senior fellow at Harvard Business School, is the author of True North: Discover Your Authentic Leadership and Discover Your True North